Poland a magnet for retail chains
PR dla Zagranicy
Poland has become the fifth most popular country in Europe for the expansion of international retail chains.
According to the study by real estate services firm CBRE, which looks at the plans of 100 leading retail chains, Poland is currently the most alluring of all other countries that were formerly behind the Iron Curtain.
Of the developing countries in Central and Eastern Europe, the Czech Republic is next in terms of popularity with retail chains, ranked in tenth position.
Poland has moved up five places in the European rankings, overtaking countries such as Russia and Belgium.
Ahead of Poland are Germany, Austria, Holland and the UK.
Within the broader context of the Middle East and Africa, Poland comes 19th in the overall rankings, moving up three places.
Peter Gold from CBRE concluded in a press release that “amid a challenging consumer market, retailers are analysing their portfolios with rigour, seeking to right-size their store estates in terms of numbers and locations.”
However, while Gold believes the companies are being “increasingly selective in where they place their brands – both in terms of the countries they choose to operate within and the retail spaces they take,” this “has not stopped leading retailers seeking new opportunities in 2012,” and expansion plans are “virtually as extensive as they were in 2012.” (nh)