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Dairy Queen fast food chain to open in Poland

PR dla Zagranicy
Nick Hodge 26.08.2015 17:10
The first branch of US fast food chain Dairy Queen is due to open in Warsaw this September.
A Dairy Queen chicken burger. Photo: wikimedia commons/BrokenSphereA Dairy Queen chicken burger. Photo: wikimedia commons/BrokenSphere

Polish company Sparrow 4 will be franchising the American stalwart, which began operating in 1940 and serves products such as hamburgers, ice cream and milkshakes.

Andrzej Uryga, chairman of Sparrow 4, told the Puls Biznesu daily that he aims to open ten outlets in Poland within the space of a year.

Poland will be the first European country to host a Dairy Queen branch.

Uryga noted that the culture of going out to restaurants is currently taking off in Poland, after slow beginnings in the wake of the 1989 collapse of communism.

It's easier to start in a growing market than one of the stable markets of Western countries,” he said. (nh)

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