T-Mobile goes online in Poland
PR dla Zagranicy
John Beauchamp
06.06.2011 10:45
After the takeover of Era mobile by German mobile giant T-Mobile at the end of last year, the operator’s rebranding, estimated at a cost of around 25 million euro, took place on Sunday.
Over the next few weeks over 1,000 former Era salons are going to be remodelled on the known pink T-Mobile branding with the company slogan “Life is for sharing” translated into Polish as “Chwile, ktore lacza”.
T-Mobile has announced that all contracts signed with Era before 5 June retain their validity, with pay-as-you-go services from Tak Tak and Heyah remaining unchanged.
Before being overtaken by Deutsche Telekom, the Era brand was owned and managed by Polska Telefonia Cyfrowa since 1995. The Deutsche Telekom Group has around 128 million mobile subscribers worldwide in over 50 countries. (jb)
Source: PAP