PKN Orlen expands beyond fuel sales
PR dla Zagranicy
Poland's largest oil refiner PKN Orlen is looking to expand non-fuel services, with some 50 new retail outlets to open at service stations by the end of the year and a bicycle rental service in the pipeline, according to the Business Insider website.
O!Shop, a retail store in one of PKN Orlen's service stations. Photo: PKN Orlen
The refiner has about 1,760 service stations Poland-wide, of which 100 already have retail outlets.
Meanwhile, some 1,500 service stations have a cafe.
At a recent press conference, PKN Orlen's investor relations director Dariusz Grębosz said the new bicycle rental service would be a new marketing strategy, and the bikes would bear the refiner's branding, Business Insider said.
“The new service will be set up in six cities. Thirty-six bicycle stations will be set up,” Grębosz said, according to Business Insider.
The bicycle rental project is expected to launch in spring 2018, Business Insider said.
PKN Orlen is also expanding its car-sharing service. It is already available at about 30 service stations in Warsaw and Kraków, and is set to be launched in a further 19 in Wrocław, southwestern Poland, and Poznań, western Poland. (vb/pk)