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BALANCE :: Asian tourists flock to Poland

PR dla Zagranicy
Danuta Isler 26.11.2015 21:00
  • BALANCE POT CHINA.mp3
There is an ongoing, “steady increase in tourists coming from China, India and Japan to Poland,” according to the Polish Tourist Organisation (POT).

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One reason for it maybe be the success of its campaign geared toward the Asian markets called "I love Poland" which was launched by POT in 2013.

Over 600,000 Polish advertisements, targeting consumers, the media, businesses and tour-operators, have been shown on television and printed in newspapers throughout China, Japan and India, leading to about 100 tour operators including Poland in their catalogues.

BALANCE is presented by Danuta Isler

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