BALANCE :: Polish product conquers Africa
PR dla Zagranicy
Danuta Isler
27.10.2016 21:00
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BALANCE :: Polish product conquers Africa
An energy drink, virtually uknown in Poland, has become synonymous with a western-standard product at an accessible price in Africa.
A store with Kabisa drink in Somalia, photo: Mutalo Group
They say they believe that Poland can bring products of great quality to the world. They also believe that Africa can no longer be treated as a second-tier market. That's why they created a MADE in POLAND product which they sucessfully introduced to the African marketslast year. BALANCE talks to two young people who are the driving force behind the Mutalo Group and who came up with its African markets strategy.
BALANCE is presented by Danuta Isler