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Colouring books… for adults!

PR dla Zagranicy
John Beauchamp 17.04.2015 14:25
  • Colouring books… for adults!
Adults are turning to colouring books as a creative outlet that helps fight anxiety.

Photo:
Photo: press materials

As Agnieszka Bielawska reports, some time ago, an album with pictures to colour for adults was released in the UK, becoming an immediate hit. Apart from fulfilling hidden artistic impulses it was also recommended as a healthy tranquiliser. The fashion soon spread throughout Europe, in France, and it is now reported that adult colouring books are now outselling cookery book.

The trend caught the interest of Polish publishers, who decided to provide the Polish market with such albums.

Karolina Wyczółkowska, marketing head of the Foksal Publishing house, which has already three such books on the market, says that “the drawings are so beautiful, so inspiring, looking at them you feel comfortable and one thinks of choosing the colours and tools, and how to fill in, so it is already relaxing”.

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