Sensory branding
PR dla Zagranicy
Nick Hodge
25.08.2015 15:59
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Agnieszka Laszczuk finds out about how advertising is going sensory
Polish brands are increasingly trying to appeal to all five senses.
Bild: Glowimages
Are we entering a new era in Poland, in which companies will take advantage of sense-based marketing?
Agnieszka Łaszczuk spoke with Wojciech Grendziński and Joanna Langer from the IMS S.A. company, which provides sensory marketing services.
“Polish custumers are very open for new ideas. Polish people like fragrance areas. In Germany it is not so easy, because they do not like it,” said Vice-president and Sales Director in IMS Wojciech Grendziński.