Polish-Chinese tourism ties
PR dla Zagranicy
Nick Hodge
25.11.2015 15:01
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Cultivating Poland's image in China
Polish President Andrzej Duda is continuing his official visit to China which coincides with today's opening of the Polish Tourist Organisation's (POT) 13th foreign centre - this time in the Chinese capital of Beijing.
Chinese children practise waving flags and flowers prepare before a welcome ceremony for Polish President Andrzej Duda at the Great Hall of the People in Beijing, China, 25 November 2015. EPA/WU HONG
According to POT, there is already a steady increase in tourists coming to Poland from China, also as a result of its campaign geared for the Asian markets called "I love Poland" which was launched in 2013.
Over 600,000 Polish advertisements, targeting consumers, the media, businesses and tour-operators, have been shown on television and printed in newspapers throughout China, Japan and India, leading to about 100 tour operators including Poland in their catalogues.
"We wanted to show that Poland is an interesting tourist destination by securing a lasting role in the local media,” Emilia Kubik, the “I Love Poland” campaign manager told our reporter Danuta Isler while discussing the challenges of Asian markets.