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Mission of public media debated in Warsaw

PR dla Zagranicy
Victoria Bieniek 08.03.2018 15:05
  • Mission of public media debated in Warsaw
A debate on the financing and role of public media in Poland was held in Warsaw on Wednesday.
Photo: Pexels.comPhoto: Pexels.com

Entitled "Between mission and commercialization: how public media battle for audiences," it brought together representatives of public radio and television as well as media experts.

Sławek Szefs reports that many of the participants emphasized the lack of adequate funding required to carry out in full the broad-ranging mission entrusted to public broadcasters.

"Demanding from public radio and television top quality programmes presenting high standards and values and fulfilling a mission, on the one hand, and attaining mass scale popularity, on the other, simply cannot be reconciled," said Tomasz Wróblewski, president of Warsaw Enterprise Institute.

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