Museum of Art and Lech Majewski get Superbrands 2017 award
PR dla Zagranicy
The Museum of Art in the city of Łodź and film director Lech Majewski have received the culture.pl Superbrands Award for outstanding services in the promotion of Poland worldwide.
The Neoplastic Room at the Museum of Art in the city of Łodź. Photo: Wikimedia Commons
The prize is awarded by The Superbrands Ltd., an independent arbiter on branding which operates in 80 countries, including Poland.
A jury verdict says that the Museum of Art was honoured for its “highly interesting programme of exhibitions and for creating a venue in which audiences are able to gain insights into the current concepts in contemporary visual arts”.
The jury singled out “an ambitious, wide-ranging and effective international promotion of the work of avant-garde artists Władysław Strzemiński and Katarzyna Kobro”.
Known primarily as a film director, Lech Majewski (b. 1953) is also a theatre director, writer, and painter.
The Superbrands jury said that his films (notably The Mill and the Cross) have been shown at prestigious festivals, in Venice, Berlin, Cannes, Rome and New York, whereas his video art has been presented in numerous prestigious museums and galleries, including the Museum of Modern Art in New York, which recently hosted Majewski’s one-man retrospective.
Past recipients of the Polish Superbrands Award were theatre directors Krzysztof Warlikowski and Grzegorz Jarzyna (2012), jazz trumpeter and composer Tomasz Stańko (2013), film director Agnieszka Holland (2014), the Polin Museum of the History of Polish Jews in Warsaw (2015) and the artistic director of Poland’s National Opera, Mariusz Treliński, and set designer Boris Kudlička (2016). (mk/rg)